NAVIGATING EMPLOYEE WELLBEING IN 2023 – A KENYAN PERSPECTIVE
The importance of employee wellbeing is increasingly becoming a priority for organizations in Kenya, with many offering a range of benefits to support the mental, physical, and financial health of their employees. A recent survey conducted by Samawati Wellness Ltd and Knightwise Human Capital Ltd between November 2022 and January 2023, 135 organizations participated, with 82% being private, 10% non-governmental, and 8% from the public sector.
The organizations ranged in size, with
16% having 2-50 employees
18% having 50-100 employees
35% having 100-500 employees
31% having 500 and above employees
The survey revealed several key insights, with one being that a hybrid work model is popular among organizations, with physical, financial, and psychosocial wellbeing benefits being the most common.
The top wellness benefits offered by organizations in Kenya, ranked in order of priority, are
Physical wellbeing benefits such as regular team building, nutritional counselling, and gym & sports club membership;
Financial wellbeing benefits including savings and retirement plans, and financial planning classes; and
Psychosocial wellbeing benefits such as company therapists, toll-free counselling services, and 24-hour coaching support.
However, the survey also identified challenges associated with administering and managing these wellbeing benefits. Tailoring benefits to personal needs and preferences ranked highest at 56%, followed by demonstrating Return on Investment (ROI) at 51%, and keeping track of benefits uptake and consumption at 22%.
When purchasing wellness services, the most desired outcomes were:
Building a culture of health and wellbeing (81%)
Attracting and retaining talent (67%)
Enhancing employee engagement (66%)
It’s clear that employers in Kenya are prioritizing employee wellbeing, recognizing the importance of allocating budgets as an investment to attract and retain talent, and drive employee engagement. Employers can also leverage technology to track the return on investment (RoI) and utilization of wellness benefits. Additionally, long-term employee wellness and assistance programs can help employers ensure sustainable outcomes and maintain an engaged and mentally well workforce.
About the survey partners
At Samawati Wellness Ltd, we envision a future where everyone has the opportunity to live their best life, free from the burdens of preventable illnesses and lifestyle-related diseases. We see a world where wellness is not just a luxury for the privileged few, but a fundamental right for all. Our mission is to be at the forefront of this movement, by connecting individuals to safe, accessible, and engaging wellness activities that empower them to take charge of their health and wellbeing. We strive to collaborate with like-minded organizations in the private, public, and NGO sectors, to build a healthier Africa and a healthier world.
Our vision is a world where wellness is no longer a trend, but a way of life.
At Knightwise Human Capital, we are driven by a powerful belief that the key to unlocking the full potential of any organization lies in its people. We have a bold vision of a world where work is not just a means to an end, but a source of fulfilment and personal growth for every individual. Through our pioneering work in the field of Psychology, we are leading a revolution that is redefining the relationship between organizations and their workforce. Our innovative solutions, which combine the best of Human Resources, Psychology, and Research, are changing the game and producing outcomes that exceed expectations. We invite you to join us on this transformative journey, where we will help you unleash the true power of your people and unlock the full potential of your organization. Together, let’s create a future where work is a source of joy, meaning, and limitless possibility.